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About Us
Doug Kolmar has been working in traditional marketing and communications for over 15 years and in online marketing and web management for over a dozen. He built his first web site when AOL was still flooding mailboxes with diskettes. With experience ranging from major New York publishing and media companies such as Viacom, Macmillan, and Thomson to small nonprofits and specialty publishers, he has had the opportunity to learn many lessons about the promises and pitfalls of new media and marketing. He has learned to ignore the "gee whiz" factor of technology as well as the comfort of doing things the same old way; looking at each new opportunity with a "beginner's mind." Additional trusted partners help augment the services that Beginner's Mind offers.
The core mission of Beginner's Mind is to help clients:
- define their business strategy
- identify and align tools and methods with that strategy
- put the appropriate instruments of measurement and analysis in place to assess results
In the end, helping clients realize the most value for their marketing investment.