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ContentEngaging content that brings people to your site and inspires them to share it with friends and colleagues is the key to long-term organic growth in your web site traffic. With many years' experience as a marketing copywriter, independent songwriter and recording artist, and as part of the team that produced the Peabody Award-Winning program Heat with John Hockenberry for National Public Radio, Doug Kolmar has a wealth of creative experience to draw on in helping you build compelling content around your company. Blogs:Publishing short articles, ideas, and advice through a blog is a great way for companies to connect with their customers as well as others in the field. Ideally the blog should be written from a personal perspective and offer unique useful information. It can be time consuming to maintain a blog and many companies shy away from them for that reason. We can help relieve some of that burden by providing blog authoring services. In consultation with the person in the company who is represented by the blog we will brainstorm ideas and do the actual writing and posting, eliminating much of the time commitment. Podcasts:If your company has information that can be presented effectively in an audio format, then a short podcast might be in order. Podcasts can be listened to directly from your site or downloaded to a customer's comptuer or I-pod. They can even be distributed through I-tunes. We can provide recording, voice-over, and music services, to create a high quality audio representation of your idea. marketing | measurement | magnetic content |